Ordinarily, the information in that title would not be headline material, but this year MTV is trying something different than it has in recent years—-it’s actually looking to profit from a presidential campaign. For the first time in more than a decade the popular music network is selling time for political spots this election season. It’s a practice that is all but routine for other networks, but MTV hasn’t taken political advertising since its “Choose or Lose” political activism campaign in 1992, according to MTV execs. “Given where we are and how the young voters have become increasingly engaged, we … Continue reading →