Disney’s Plans to Broaden its Appeal
I’ve written a lot about the Disney Princess culture, and how it’s experienced some backlash lately. Though Disney makes truckloads of money off its Princess brand, it also takes a hit from the brand due to how alienating it supposedly is for boys. While Disney is in the midst of expanding its Princess line, adding a larger fairy tale section and brand new Pixie Hollow to the Magic Kingdom, it’s also got some elaborate plans to draw young male interest. Some of these plans are already in place. For a few years now the Hollywood Studios at Disney World has … Continue reading