Defining Back-to-School Cool
Colorful video game characters, animal prints, and swear words with one or two missing letters, all splashed on tight fitting tees. Are these the coolest, trendiest and sassiest back-to-school styles for your student? Marketers of back-to-school apparel have been telling me for months that these are the hottest school duds for my little diva. Thank God my kid wears uniforms to school. Animal prints have nothing on the brutality that exists in the wild world of back-to-school fashions. The advertising is relentless. Trends are being pushed left and right; by the time you get through a single primetime program you … Continue reading